This week, Merlin Entertainment announced that the “Project X” roller coasters at three Legoland parks will be gaining a new racing theme, complete with a unique virtual reality experience.
Becoming the first VR attraction designed specifically for kids, The Great Lego Race will immerse young thrill seekers in a dazzling world where everything is made of Lego bricks and they can fulfill their ever-present need for speed. Riders will compete against popular Lego characters, who drive wild contraptions like an espresso-powered scooter and a rocket surfboard.
The coaster’s queue, themed to a pre-race area featuring each team’s pit crew, will keep guests entertained while waiting in line. The queue will also feature interactive, hands-on elements to build excitement before the ride.
According to creative director Candy Holland, The Great Lego Race was inspired by the way kids naturally play with their toys. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”
The Great Lego Race will be opening at Legoland Malaysia later this year, with Legoland Florida and Legoland Germany following suit in 2018.
What do you think about Legoland’s new virtual reality experience? Since most coasters with VR employ age restrictions due to the limited size of the headsets, kids have been largely unable to try virtual reality on today’s coasters. With this in mind, I find it great that The Great Lego Race will offer a thrilling VR experience specifically aimed at young riders.