Busch Gardens Williamsburg is building their first wooden coaster and they want your help.
Designed by Great Coasters International (GCI), the new coaster will be themed to a Viking invasion of a trapper village in New France. Riders will join in the battle between the Vikings and the villagers during a 1.5 minute race through the woods.
Busch Gardens Vice President of Engineering, Larry Giles, says he’s excited to see the new coaster join the park’s lineup.
Busch Gardens has a reputation for creating unique ride experiences, and our new family coaster will certainly continue that tradition. The dynamics of a wooden coaster, combined with the many ways it will interact with the terrain and nearby attractions, will make this a one-of-a-kind thrill.
Now for the cool part: Busch Gardens is giving fans control over the ride’s name, various design elements, and queue experience. According to Dan Dipiazzo, Vice President of Marketing, this unusual move is part of a strategy by the park to involve its fans in a greater degree than ever before.
Join in a survey to select the ride’s name from among three contenders: Viking Raider, Battle Klash or InvadR. You can submit votes daily through April 1st here. The park will brand the new attraction with whichever name gets the most votes.
Update: The name InvadR was chosen for the new coaster.
Are you excited to see Busch Gardens building a wooden coaster? I think it will be a great addition for the park, but I think it was a bad marketing strategy to announce the coaster a full year in advance. I would think that some of potential visitors would now decide to go next year instead. Also, couldn’t the park have thought of a more creative name, like Berserker, for example? Share your thoughts in the comments section below.
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